2. Voluum
Cloud ad tracker for affiliate and media-buying campaigns.
Our take: The veteran affiliate and media-buying tracker: click routing, S2S postbacks, cookieless tracking and a strong anti-fraud kit, priced for buyers who live in native, pop and push.
What works
- Deep click-routing and traffic-distribution rules built for zone, publisher, GEO, device and sub-ID optimization.
- Cookieless tracking and S2S postbacks that hold up on redirect-style affiliate flows where browser pixels fail.
- The Anti-Fraud Kit flags suspicious traffic automatically, which matters most on native and pop inventory.
- Cloud-hosted with automatic migration from an old tracker, so there is no server to run.
What to watch
- The automation layer, Automizer, is billed separately from $375/mo on top of the plan, so real automation costs stack fast.
- Full server-side CAPI depth and higher event ceilings sit on the expensive upper tiers ($539 to $1,599/mo).
- It is built around click routing and offer/lander optimization more than ecommerce customer-journey attribution.